London is one of the world's great cities for a reason, and its black cabs are part of what makes it tick. But for drivers, keeping pace with a city this busy isn't without its challenges. Congestion, rising operating costs, and a fragmented demand landscape have made consistency harder to come by, and the gaps between fares can feel just as defining as the trips themselves.
That's the reality Curb Flow was built to address. Bringing it to London feels like a significant moment. Not just for Curb, but for the future of the black cab trade.
Built around drivers, better for everyone
Cabbies have traditionally relied on a single stream of demand, whether that's the rank, a radio circuit, or a single app. Curb Flow changes that. It's a driver-first platform that brings together ride requests from multiple sources into a single system, bringing more metered trip opportunities directly to drivers and more consistent access to trips throughout the day, without needing to switch between platforms.
The model is built with driver autonomy at its core. Drivers can choose which demand sources to accept trips from, opt in or out at any time, and are not subject to penalties or acceptance quotas. Curb Flow is also launching with a 0% commission model, meaning drivers keep the full fare from every trip completed through the platform.
"With everything coming through one system, the day runs a lot smoother. I'm not switching between platforms or sitting around waiting for the next fare. There's a constant flow of trips, which really adds up when it comes to earnings over the course of a shift." – Scott Jerome, London Black Cab Driver
By unifying demand across channels, Curb Flow creates more consistent, long-term trip opportunities for drivers, reducing idle time and bringing passengers back into taxis. More active cabs on the road means shorter wait times, better coverage across the city, and a more reliable service for Londoners.
The proof is already there
Curb Flow didn't arrive in London untested. It's been operating across North America since 2023, and what's happened in major U.S. cities offers a genuine window into what's possible here.
Across the network, drivers are spending 26% more time on trips and have witnessed up to a 40% increase in earnings, depending on the market. To date, Curb’s nationwide booking volume has grown approximately fourfold.
These aren't marginal gains. They represent a meaningful shift in how taxi drivers experience their working day.
Why London, why now
London's black cabs are one of the city's defining institutions. But institutions don't survive on reputation alone, they survive by adapting. With London recently named the world's most-searched travel destination for 2026, the demand is there. The question has always been whether drivers could reliably access it.
"With Curb Flow, I have more trips available throughout the day, which gives me flexibility and helps me earn more. I get to choose the jobs that make sense, stay moving, and keep my earnings consistent while making the most of my time on the road." – Paul Sampson, London Black Cab Driver
Curb Flow is a meaningful step toward a smarter, more sustainable model for the trade, one where drivers are better connected to the city's demand, and passengers get more reliable, faster access to the cabs they need.
The technology has been proven. Now it's London's turn.
